Privacy Policy

BRUTAL BEATLES
PRIVACY AND COOKIE POLICY

Last updated: 4 July 2026

1. Who we are

Brutal Beatles is operated by James Denchfield, trading as Brutal Beatles.

For data-protection purposes, we are responsible for deciding how your personal information is used.

Contact details:

Address:
12 Langham Place, London W4 2QL

Email:
brutalbeatles@gmail.com

Telephone:
07847479758

2. Information we collect

We may collect:

• your name;
• your email address and telephone number;
• information about your booking, including tour date and number of participants;
• messages and enquiries you send us;
• payment and transaction confirmation information;
• information necessary to process cancellations or refunds;
• marketing preferences, where you have chosen to receive marketing;
• technical information about your use of our website, including cookie and device information.

Payments are processed through the payment provider displayed during checkout. We do not normally receive or store your complete payment-card details.

Please do not send us sensitive personal information unless it is necessary for us to assist with an accessibility, safety or booking requirement.

3. How we use your information

We use personal information to:

• process and administer bookings;
• take payment and issue refunds;
• send confirmations, reminders and important tour information;
• respond to questions and complaints;
• provide reasonable assistance with access or participation requirements;
• keep accounting and transaction records;
• prevent fraud and protect our website;
• improve our tours and customer service;
• send marketing only where we have a lawful basis to do so.

4. Our lawful bases

We process booking information because it is necessary to perform our contract with you or take steps requested by you before entering into a contract.

We process certain accounting and transaction records to comply with legal obligations.

We may use information where necessary for our legitimate interests in operating, protecting and improving the business, provided those interests do not override your rights.

We rely on consent for optional email marketing and for non-essential cookies where consent is required. You may withdraw your consent at any time.

5. Who receives your information

We may share relevant information with trusted service providers that help us operate, including:

• Wix, which hosts our website and booking system;
• the payment provider displayed at checkout;
• email and communications providers;
• professional advisers such as accountants;
• public authorities where disclosure is legally required.

These organisations may use information only as permitted by applicable law and their agreements with us.

We do not sell your personal information.

6. International processing

Some technology providers may process information outside the United Kingdom.

Where data-protection law requires it, appropriate safeguards will be used for an international transfer. Further information about a provider’s processing can be found in that provider’s privacy notice.

7. How long we keep information

We retain personal information only for as long as reasonably necessary.

Booking, payment and accounting records may generally be retained for up to six years where required for tax, accounting, legal or dispute-resolution purposes.

Ordinary enquiries that do not result in a booking will normally be deleted within 12 months unless there is a reason to retain them for longer.

Marketing details are retained until you unsubscribe, withdraw consent or the information is no longer needed.

8. Your rights

Depending on the circumstances, you may have the right to:

• ask for a copy of your personal information;
• correct inaccurate information;
• request deletion of information;
• restrict how information is used;
• object to certain processing;
• receive certain information in a portable format;
• withdraw consent.

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, email [YOUR EMAIL ADDRESS]. We may need to verify your identity before completing a request.

You may complain to the Information Commissioner’s Office if you are concerned about how your information has been handled. We would appreciate the opportunity to address your concern first.

9. Cookies

Our website uses cookies and similar technology.

Strictly necessary cookies support functions such as security, website operation and booking checkout.

Analytics, functionality or marketing cookies may help us understand website use, remember choices or measure promotional activity. Where required, these cookies will not be activated until you have given consent through the cookie banner.

You can accept, reject or change your cookie preferences through the cookie controls displayed on the website. You can also delete cookies through your browser settings, although blocking necessary cookies may prevent parts of the booking system from working.

10. Marketing

We will not add you to a general marketing list merely because you made a booking.

Where you have chosen to receive marketing, you may unsubscribe at any time by using the unsubscribe option in the message or contacting us.

Service messages concerning a booking, cancellation or important tour information are not marketing messages.

11. External links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

12. Changes to this policy

We may update this policy when our services, providers or legal obligations change. The latest version will be published on this website with its revision date.